Magic Valley Electric Cooperative Selects New General Manager

September 20, 2021

Mercedes, TX – The Board of Directors of Magic Valley Electric Cooperative (MVEC) is pleased to announce that Brian R. Acosta has been selected to assume the role of general manager, effective November 15, 2021. Acosta assumes the position from long-time General Manager John W. Herrera, who announced his plan to retire earlier this year. The National Rural Electric Cooperative Association (NRECA) Executive Search assisted the Board of Directors in the selection process for the next MVEC general manager.

Acosta has been with MVEC for 21 years and has served as MVEC’s Eastern Division Manager since 2013. Prior to assuming the role of Eastern Division Manager, Acosta served as MVEC’s Western Division Engineer for 13 years.

“We conducted a national search for our next general manager,” said MVEC Board President Dr. Martin E. Garcia. “Throughout MVEC’s history, our team of employees and management has built MVEC into a sound and growing cooperative focused on serving our members. Our dedicated MVEC team develops skills and leadership qualities to serve our members today as well as to prepare for service and leadership in the years ahead. The Board is pleased that MVEC’s next general manager is from our current MVEC team. Mr. Acosta has the qualities, knowledge, experience, and commitment to build on MVEC’s strong history of teamwork and service and to lead MVEC into the future.”

About Magic Valley Electric Cooperative

Magic Valley EC is a not-for-profit, member-owned electric cooperative dedicated to providing safe, affordable, and reliable electric service in the Rio Grande Valley. The cooperative currently serves over 113,000 members and has over 137,000 meters in service. MVEC is the third-largest electric cooperative in Texas and the 22nd largest electric cooperative in the nation.

Ronie J. Garza
Communications Coordinator
(956) 903-3050

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