Cooperatives are independent, private and not-for-profit organizations owned by the members they serve.

Cooperatives such as Magic Valley are rooted in the Cooperative Principles first established by the Rochdale Society of Equitable Pioneers in 1844.

MVEC is guided by these seven principles.

Voluntary & Open Membership

Cooperatives are voluntary organizations; open to all persons able to use their services and willing to accept the responsibilities of membership.

Democratic Member Control

Cooperatives are democratic organizations controlled by their members, who actively participate in setting policies and making decisions.

Members' Economic Participation

Members contribute equitably to, and democratically control, the capital of their cooperative.

Autonomy & Independence

Cooperatives are autonomous, self-help organizations controlled by their members.

Education, Training & Information

Cooperatives provide education and training for their members, elected representatives, managers and employees so they can contribute effectively to the development of their cooperatives.

Cooperation Among Cooperatives

Cooperatives serve their members most effectively and strengthen the cooperative movement by working together.

Concern for Community

While focusing on member needs, cooperatives work for the sustainable development of their communities.


In the early 1930s, most of rural America was in the dark. Power suppliers did not expand their lines to reach the people living outside of the cities. In 1936, Congress created the Rural Electrification Administration (REA) to provide commercial electric companies loans to supply power to rural areas. After the commercial companies neglected to make use of these loans, locally owned cooperatives took charge.

When people organize for a good cause, they can change the world.

Such was the case of the people that created Magic Valley Electric Cooperative and brought electricity to the rural Rio Grande Valley for the first time.

Magic Valley Electric Cooperative was founded in 1937, by a group of farmers and ranchers from the Rio Grande Valley who needed electricity for their farms and ranches. The REA approved their loan for $200,000 and began construction of 75 miles of power lines. Eleven months later, the lights turned on in the homes of Magic Valley’s first 125 members. Our founding members not only changed the Valley for the betterment of thousands of residents, but also accelerated progress to remote and unpopulated areas of the Rio Grande Valley.

Today, Magic Valley has over 4,800 miles of energized line serving more than 90,000 members.

As our membership grows, we continue to work hard to ensure all members receive safe, affordable, reliable electric power and excellent customer service.

Our mission is to enhance people’s lives by safely providing the most reliable and affordable electric service by keeping our member’s best interest in mind.